Builders / Contractors

The market for home insulation is extremely competitive. As a builder or insulation contractor, you need every advantage available to help you increase your sales and profits.

Cellulose insulation provides you, the builder or contractor, proven advantages in product performance and environmental benefits, advantages that you can translate into increased sales and profitability.

At CIMA, we understand that consumers make buying decisions based on many factors, including price, performance and, in more and more cases, on the environmental impact of the product.

To help you address the different reasons used in choosing an insulation product, we have developed a set of marketing materials around the following theme:

The Performance Choice
The Environmental Choice
The Right Choice

In addition, two new marketing initiatives were launched in 2008 to help get the word out about cellulose insulation. The first involved developing marketing materials for use by Builders, Contractors and Installers, highlighting the link between the performance and environmental benefits of cellulose insulation. These materials will feature the tag line, “The Performance Choice, The Environmental Choice, The Right Choice,” and are available online for download and customization here.

CIMA has also launched its Greenest Of The Green campaign. This campaign focuses on manufacturers donating material and installation services to charitable organizations, as well as on providing education about the benefits of cellulose insulation in saving money and helping the environment.

Supporting this initiative is a new weblog to which people can submit their recommendations and comments on other green products.

CIMA will support the Greenest of the Green campaign by providing PR services, including press releases, lists of press releases on the website, and media contacts.