The price of installed insulation can vary by region and product type but should be generally similar for comparable products. However, the real cost of insulation must factor in the longer term performance, potential savings and ancillary benefits in order for consumers to make an educated and informed decision about which insulation best meets their needs.
Consumers comparing the cost of insulation are often left to make insulation choices based solely on the installed price and perceived R-Value. However, most people will invest more initially for a product to get the longer-term benefits and added value they desire. When it comes to insulation, price and R-Value are only part of the critical information to be considered. Consumers making insulation decisions on cost alone, without complete information, may actually pay more over time by missing the benefits that higher performance products like cellulose insulation provide.
Industry professionals that market and sell cellulose insulation based on the installed price and R-Value alone ignore major benefits only cellulose can provide. Selling cellulose insulation based on its cost, performance, energy savings over time, and its dramatically lower environmental impact, will help customers make informed decisions that can save them money over the long haul and provide the satisfaction of knowing they are helping the environment. Builders and insulation contractors can gain a decided advantage with today’s environmentally and energy conscious consumers by selling the performance and value rather than simply installed price.
There are at least three ways to measure value – initial investment versus long-term savings, overall product performance, and environmental impacts. In all three cases, cellulose has the edge over the competition in most applications.
CIMA provides a simple calculator so homeowners can see the impact their choice of insulation can have on their utility bills. The calculator allows them to compare their installation costs with their expected annual savings to determine their return on investment. Industry professionals can also use this calculator, as well as the performance and value information available here on the website, to help their customers gain a better understanding of the longer-term benefits of cellulose insulation.