Insulation and the Environment

More and more consumers want to know how green the materials that go into their homes are. That’s good news for our industry, because cellulose insulation is the Greenest Of The Green.

We encourage builders and contractors to be proactive in marketing cellulose as a green choice. But the real advantage is that not only is cellulose the green choice, it’s also the performance choice, matching and surpassing the competition in key areas.

The combination of benefits to the environment and benefits to the consumer provides you, the builder or installer, with a compelling message to present to your market.