Performance & Value

Today’s consumers are very savvy when it comes to researching the insulation options available to them.

That’s a good thing, because we believe their research will show cellulose is superior to other types of insulation in terms of value, energy savings, performance and environmental benefits. To assist in that research, we have provided as much information as possible in side-by-side comparisons between all of the major insulation types.

We recommend that you market cellulose by linking its value to its performance and environmental characteristics. The value of cellulose insulation goes beyond price, and includes all the factors that go into satisfying the consumer’s need – price, performance and environmental impact.