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The Greenest of the Green

Cellulose Insulation is the greenest of all the leading building insulations. In fact, CIMA has trademarked the phrase The Greenest of the Green® to reinforce the commitment CIMA Producer Member have for improving the environment.

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While people may debate the causes of global warming, it is just common sense to use products that have the minimum impact on the environment. Insulation, by reducing the amount of energy required to heat or cool a building, is environmentally friendly. But not all insulating materials are equal when it comes to the environment. There is plenty of green washing taking place to make products look more beneficial, or less harmful, to the environment than they really are.

Cellulose Insulation is one of the greenest building products in the world. Cellulose insulation is made from recycled newsprint and other paper sources, paper that might otherwise end up in landfills, releasing greenhouse gases as it decomposed.

If all the paper currently being put into landfills each year were converted to cellulose insulation, it would save approximately eight million tons of CO2 emissions. That’s the equivalent of taking every car off the road in New Mexico and Nevada.*

*(Sources: National Auto Dealers Association; Paper Industry Assoc. Council 2006; EPA)

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