“Greenest of the Green” Campaign
The Cellulose Insulation Manufacturers Association (CIMA) is actively promoting the environmental benefits of cellulose insulation through their Greenest of the Green program. This program is designed to get members more involved in charitable endeavors in their communities and to tell the environmental story of cellulose insulation.
Members of CIMA are donating both time and materials, installing cellulose insulation on behalf of charitable organizations such as Habitat for Humanity. CIMA has also started a blog (www.greenestofthegreen.wordpress.com), allowing people to contribute and comment on products that they believe are also the Greenest of the Green.
Cellulose accounts for 15% of the total insulation market today, so the environmental benefits of increasing cellulose usage are enormous. By increasing cellulose usage in homes and businesses, the environment benefits by:
- using less energy in production than any other insulation material
- utilizing more recycled content than any other insulation material
- minimizing greenhouse gas emissions by diverting newspaper from landfills
- helping local communities in fundraising and upcycling potential landfill materials
- delivering financial and energy savings
Given two options with similar performance characteristics, it’s always best to choose the one that has the least impact on the environment. Given that buildings contribute up to 25% of all the CO2 released into the atmosphere, it’s important that we consider and understand the environmental implications of our long-term decisions.
