Curt Dawkins says:
As mentioned, foam and fiberglass companies have enormous marketing budgets. They are Goliath and cellulose is David, in the story of the evolving insulation market The good news is that no matter the size of their budgets, they can't keep the truth about cellulose from getting out. The truth is that cellulose insulation has lower embodied energy than fiberglass (10X less) and foam (over 60X less), while performing as good (and often much better) in homes and buildings. And since cellulose insulation is made from recycled paper (up to 85%), the product is highly renewable and sustainable.
More consumers than ever, thanks to the internet, are learning there is a much better way to insulate their homes. And they are telling their friends. If this keeps up, no amount of marketing dollars will be enough to hide behind.
Energy Audits should be as common as Home Inspections. | Greenest Insulation Blog says:
[...] upgrades according to the Department of Energy and other credible sources (see story from December 2011.) In many cases, state governments and local utility companies also offer rebates for such [...]
Fiscal Cliff Deal Saved Energy Insulation Tax Credits | Greenest Insulation Blog says:
[...] for home owners, this includes the credits for insulation. One of the quickest recoveries on investment for energy-efficient home improvements is adding insulation. It delivers immediate [...]
MN Department of Commerce Has Excellent Home Energy Guide | Greenest Insulation Blog says:
[...] adding more insulation. These two steps provide the quickest fix and adding insulation offers the fastest recovery on the investment and can improve the resale value of a home. It can get confusing very quickly though on what [...]